Series 2 · Complete

The Launch & The Terms

An FMCG launch, and the year's toughest negotiation.

5 meetings · 34 min of audio · 90+ phrases explained · Intermediate · FMCG

Every meeting includes expert notes, a study layer and practice mode.

The cast
Helencommercial
Edmundkey account
Amandademand
Lucasupply
Richardbuyer

The same people, meeting after meeting.

2
Status5.3 min

Commercial Status: The Signal

A routine check-in that isn't. Success becomes the risk, and a competitor's offer slips into the room — “in passing”, of course.
“Say that again. Slowly.”
Helen · Edmund · Amanda · Luca
3
Decision5.2 min

Decision: Pricing December in January

The Thursday meeting has to price every option in margin, not cases — and decline the year's biggest customer by offering a better-shaped yes.
“We'd be buying volume with our own money.”
Helen · Edmund · Amanda · Luca
4
1:15.1 min

1:1: The Hour Nobody Gets

Two weeks before the Harlow's table, Helen closes the door and coaches Edmund through it — walk-away, mandate, and how to survive silence.
“Every yes has an if.”
Helen · Edmund
5
Negotiation11.5 min

Trade Negotiation: The January Room

The series finale. Edmund across the table from Richard — the anchor, the silence, the walk-away held without bluffing, and a year priced line by line.
“I'm not betting, Richard — I'm pricing.”
Richard · Edmund · Helen

That's the year.

Five meetings, one commercial story — from the S&OP that found the gap to the January room where the year got priced.

Complete